Lloyds Real Estate is a boutique real estate agency located in the popular KZN holiday destination of Ballito. Headed up by Lloyd Rees and supported by a team of estate agents and admin staff, Lloyds Real Estate focusses on personal attention and quality service. We designed the logo and brand to represent the boutique service offering. By creating a unique Logo Type which is supported by a striking bright blue brand colour, we positioned Lloyds as a professional estate agency that are area specialists. The brand message is centred around the Personal Touch brand slogan and clearly positions the brand as area experts offering a personalised boutique service.